The big picture, which is missed by many marketers, about email is that apart from being cheap and quick, it gives the ability to find what works and what does not.
It is inexpensive and offers more information to the subscriber than direct mail and the turnaround time is decreased from weeks to hours.
Yet, [...]
The biggest boost to email deliverability is the growth of transparency since the internet bubble burst in the millennium.
It took away much uncertainity associated with email marketing.
Address spoofing was absent then and spam undermined the recipients confidence in email marketing.
In transparency means the person at the other side goes according to the [...]
Email list dies a slow but steady death if action isnt taken from time to time.
For most of the companies, fifty percent of their subscribers leave them every year.
Everyone uses their click, conversion and open rates in order to measure their email programs success.
But they fail to measure the size of their [...]